Tetiana CHARKINA
D.Sc. in Economics, Associate Professor (Ukrainian State University of Science and Technology), Ukraine
ORCID iD: orcid.org/0000-0001-6202-0910
charkina@i.ua
Olena PIKULINA
Ph.D. (Economics), Associate Professor (Ukrainian State University of Science and Technology), Ukraine
ORCID iD: orcid.org/0000-0003-4803-427X
lena.chernovol1987@gmail.com
Vyacheslav ZADOJA
Ph.D. (Economics), Associate Professor (Ukrainian State University of Science and Technology), Ukraine
ORCID iD: orcid.org/0000-0001-9408-4978
v.a.zadoya@gmail.com
Sergiy TSVILIY
Ph.D. (Economics), Associate Professor (National University “Zaporizhzhia Polytechnic”), Ukraine
ORCID iD: orcid.org/0000-0002-1720-6238
tsviliy@i.ua
ResearcherID: AAG-6759-2020
UDC 338
DOI 10.31733/2786-491X-2022-1-108-117
Keywords: tourism industry, types of tourism, tourism trends, future types of tourism, digital culture, digital transformation
Abstract. Today’s extremely difficult conditions dictate their own behavior and the survival of business in any field. The situation in tourism business has become the most difficult. Therefore, there is an urgent need to find new alternatives to existence and development. Quite a lot of studies, both foreign and domestic, are devoted to the analysis of the needs of a modern tourist and the search for new trends in the tourism industry to meet them. However, they do not cover all external factors that may affect the specifics and development of tourism, in particular those related to military actions, which take place in Ukraine.
The authors in their study emphasize the essential need for digital transformations and the development of digital culture. Since digitalization is the fastest way to detect, respond to and adapt to internal and external changes.
The authors propose the stages of tourism industry development, which show the changing preferences of tourists over the past 20 years, provide existing major types of tourism, the current global trends are considered in detail, which appeared due to growing individual consumer needs and the COVID-19 pandemic. There is also a list of future types of transformation of tourists, the emergence of which is designed for the period up to 2030. These types take into account almost all the preferences, needs and goals of consumers of tourist services.
The authors also proposed a new type of tourism, based on military actions in Ukraine and their consequences, which may become a future trend of the tourism industry. The emergence of new destinations and the use of global trends is another additional opportunity to attract new consumers to the tourism business and earn extra income through the introduction of new types, new tours, visiting special places and a whole range of the best quality services.
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